Wake Up Looking Fresh Every Morning with VITA Serum Shot
HELPS TIRED SKIN
LIGHTWEIGHT FORMULA
Without harsh actives, sticky creams or a complicated skincare routine. VITA Serum Shot helps visibly improve dullness, uneven tone and fine lines for fresher, healthier-looking skin.
Skin looks smoother & less tired on 1st use
Restores brighter and even looking skin
Lightweight, Fast Absorbing, Non Greasy
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FREE Shipping
Customer Service
Customer Service
You can reach us out at:
📧 support@urbaniva.in
30 Day Guarantee
30 Day Guarantee
Try it for 30 days. If you’re not satisfied, we’ll help with a replacement or refund.
Packaging Update: Our product packaging has recently been updated. You may notice slight differences in the tube, cap, colours, or outer packaging compared to older images on our website. The product formulation remains unchanged and authentic. And please do a patch test first before using it directly.

It Wasn't Their Skin. It Was The Wrong Routine.
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My Skin Finally Looks Healthy Again
I kept buying brightening products but nothing really changed. After using VITA consistently, my skin looks fresher, more even, and people have stopped asking if I'm tired all the time.
— Aditi R. ⭐⭐⭐⭐⭐ -
Exactly What My Routine Was Missing
I didn't need another complicated skincare routine, I just needed one product I could actually stick with. VITA feels light, absorbs quickly, and my skin looks much healthier than it did a month ago.
— Karan S. ⭐⭐⭐⭐⭐ -
The Glow Looks Natural, Not Oily
I love that my skin looks brighter without looking shiny. My complexion feels smoother, makeup sits better, and I finally feel confident leaving the house with minimal makeup.
— Neha M. ⭐⭐⭐⭐⭐
Looking Tired Doesn't Always Mean You're Tired.
Stress. Sun exposure. Pollution. Long workdays.
Over time, your skin begins to lose the healthy glow that makes you look refreshed.
That's why people start saying, "You look tired."
VITA helps restore brighter, smoother and healthier-looking skin, so your complexion finally reflects how energetic you actually feel.
Join 11,000+ People Rediscovering Fresh-Looking Skin
The 3-Step Skin Recovery Complex™
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Pure Vitamin C
For Skin That Looks Tired
Helps reduce the appearance of dullness so skin looks brighter, fresher and naturally radiant over time. -
Glutathione
Daily Defense Against Dullness
Helps defend against everyday environmental stress, leaving skin looking fresher and naturally radiant. -
Panthenol & Allantoin
Hydration That Lasts
Helps soothe, hydrate and support a stronger skin barrier for soft, comfortable-looking skin every day.
One Small Habit. A Noticeably Healthier Glow.
Healthy-looking skin isn't built overnight.
It's built by showing up every day.
Spend 30 seconds each morning applying VITA.
Week after week, your skin begins looking brighter, smoother and more refreshed—without changing your entire skincare routine.
- 5 stars: 256 (77%)
- 4 stars: 71 (21%)
- 3 stars: 3 (1%)
- 2 stars: 2 (1%)
- 1 star: 0 (0%)
I've struggled with uneven skin tone for years and honestly thought nothing topical would make much difference anymore. VITA hasn't changed who I am—it has just made my skin look fresher, brighter and much more cared for. That's enough for me to keep repurchasing.
The biggest change isn't just how my skin looks—it's how I feel walking out of the house. I don't spend as much time trying to cover dullness with makeup anymore because my complexion already looks healthier. VITA has become one of those rare products that quietly earns a permanent place in your routine.
I almost didn't buy this because there are so many Vitamin C creams online now. I'm really glad I gave it a chance. It feels luxurious without being heavy, absorbs beautifully and my skin simply looks healthier every morning. That's exactly what I wanted.
I bought this before my cousin's wedding because my skin had been looking really dull for months. By the time the functions started, my complexion looked much more even and makeup looked smoother than it had in a long time. The photos turned out beautifully and I barely edited any of them.
My husband actually noticed before I did. One morning he asked if I'd done something different because my skin looked fresher. I laughed because the only thing I'd changed was adding VITA to my routine. That one comment convinced me it was working.
I spend long hours in an air-conditioned office and by evening my skin always looked dull and dehydrated. After using VITA consistently, my face looks much more alive throughout the day. Even after work, I don't feel the need to rush home and wash my face immediately.
I've always been skeptical of expensive skincare because I've wasted money before. What I liked about VITA wasn't some dramatic overnight change—it was how consistently my skin improved week after week. It feels healthier, looks brighter and has become part of my routine now.
My biggest concern wasn't pigmentation. It was that my skin had completely lost its life. No matter how much I slept, I still looked tired. VITA has made my skin look much healthier and fresher. Friends have started telling me I look well-rested, which honestly means more to me than hearing I look younger.
People at work kept asking if I was sleeping properly because I constantly looked exhausted. I wasn't looking for miracles—I just wanted my skin to look healthy again. After using VITA every day, those comments have completely stopped. Instead, one of my colleagues asked if I'd changed my skincare routine because my skin looked so fresh.
I used to keep buying Vitamin C serums that either felt sticky or ended up turning orange after a few weeks. VITA was completely different. It feels like a moisturizer but my skin gradually started looking brighter and more even. For the first time, I've actually finished a Vitamin C product instead of leaving it in my cupboard.
The best thing about VITA is how simple it is. I didn't want another 7-step routine. Just one cream morning and night and my skin already looks much healthier than before.
I never realised how dull my skin had become until I compared photos from a month ago. My face looks fresher, my complexion looks more even and I actually feel confident leaving the house with much lighter makeup now.
I've tried so many Vitamin C products that either oxidized or irritated my skin. This one feels much gentler and I've actually managed to use it every single day without any issues.
My face always looked tired by lunchtime even after a good night's sleep. After using this consistently, my skin looks much healthier throughout the day. It doesn't feel heavy under sunscreen either.
I've stopped using two other moisturizers since buying VITA. It feels light, absorbs quickly and my skin doesn't feel sticky even during humid afternoons. That's honestly what surprised me the most.
I started applying it on my neck as well and the skin there feels much smoother now. The cream has a really nice texture and doesn't leave that sticky layer most creams do.
I was worried it would make my oily skin greasy but it actually feels very comfortable. My skin has started looking brighter and my makeup sits much better now.
Expected my old acne marks to fade much faster than they did. My skin definitely felt softer and looked fresher, but I should've been more patient with it.
Delivery took a little longer than expected but the cream itself is really nice. My skin feels smoother and more hydrated now, so overall I'm happy with it.
The texture is lovely and it doesn't feel greasy at all. I started noticing my skin looking healthier after a couple of weeks, just slower than I expected.
I mainly bought it for dull skin and uneven tone. It hasn't completely faded my old marks yet, but my complexion definitely looks fresher and more even.
Bought it thinking it would completely transform my skin in a week. It feels really nice and lightweight, I just had unrealistic expectations.
Nice product
Satisfied customer
Worth the money
Worth the money
Impressive craftsmanship
Quick delivery
Good quality
Satisfied customer
all questions answered
VITA Q&A
Can I use VITA every day?
Yes. VITA is designed for daily use as part of your morning and evening skincare routine.
Can I use it with my current skincare?
Absolutely. VITA works well alongside most cleansers, moisturizers, and sunscreens, making it easy to add to your existing routine.
When should I expect to notice changes?
Many people notice their skin feels more hydrated and refreshed within the first few uses. Improvements in overall skin appearance typically become more noticeable with consistent daily use.
Will VITA leave my skin feeling greasy?
No. Its lightweight cream texture absorbs comfortably into the skin without leaving a heavy or sticky finish.
What if VITA isn't right for me?
We want you to feel confident in your purchase. If you're not satisfied with your experience, simply contact our support team within 30 days and we'll help make it right.
